It’s this last feature that presents more dystopian possibilities. And pretty soon, the program may even label users’ personality traits. For as little as $399 a month for enterprise clients, Perfect Corp.’s artificial intelligence platform-trained on hundreds of millions of faces like Williams’-can analyze users’ skin quality, match the exact shade of their skin to a corresponding product and overlay cosmetic and fashion accessories. offers consumers and brands sophisticated try-on tools, essentially AR filters that allow customers to virtually test beauty products from their own home. Backed by investors including Snap, Chanel, Goldman Sachs Asset Management and Alibaba Group Holding, Perfect Corp. But each of Williams’ selfies offers even more value to Perfect Corp., YouCam’s Taiwan-based parent company. Williams said she’s gotten a lot of value out of the app: It makes her looked “snatched,” she said.

In recent months, she’s played around with the app’s cat-eye eyeliner, used its AR hair filter to reimagine herself with red and purple hair, and contoured her face for her Bumble profile. Va., will run the shot through YouCam’s augmented reality filters to whiten her teeth, remove stray pimples and smooth her complexion. Before posting a self-portrait to Instagram, the 25-year-old cashier from Morgantown, W. For years, Hannah Williams’ go-to selfie app has been YouCam Makeup.

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